As Eileen outlined the design of the beacon & brewster shirts, she knew a meaningful logo would go a long way in enhancing the goals of the company. She wanted the logo to complement the theme of the clothing and the unique story behind beacon & brewster’s founding. The lighthouse logo fit both requirements perfectly. As a recognized symbol of reassurance and hope to sailors as they navigated difficult waters, the lighthouse underscores our hope of providing support to the charities we donate to through the sales of our shirts. In addition, the coastal charm of lighthouses reminds Eileen of her New England roots and the beach towns she’s vacationed at her whole life, providing an inspiration for the polo shirts themselves.